The Instagram Expert Sue B. Zimmerman's Self-Discovery Lessons on Increasing Online Visibility

How do you thank a teacher who has impacted your life? 

That teacher is Sue B. Zimmerman who is the industry go-to Instagram expert. I saw Sue speak at Social Media Camp 2016 last May.  She inspired me even before she took the stage, as the stage was filled with fun hashtag signs and brightly-coloured props.  On the podium, Sue inspired the audience with her positivity and passion, encouraging us to be as excited as she is about Instagram! She gave us practical examples for making Instagram simple.  After her talk, Sue was available to connect personally; she taught my friend and I how to take an awesome selfie. Months later, I am still inspired by Sue - as both a role model and teacher.  As my “thank you,” I am introducing you all to her today, as I know many of you are looking for quality resources to amplify your online presence.  

(c) Arianna Merritt

(c) Arianna Merritt

Read a piece of her advice and you’ll realize why I am inspired by Sue: 

“… I believe being authentic means staying true to who you are, what you do and who you serve. You have to be yourself, not care what other people think, do what you love, and stand out from the crowd. I have been doing that since I was 13 years old. I want my three #InstaAwesome daughters to know by example that when you follow your heart in business, success will follow.” 

I had to ask this awesome entrepreneur, wife, mother of three daughters, and self-proclaimed busy bee how she does it all.  

Hi Sue! Thank you for being here. You and I both love Instagram.  Why do you love it so much and how it can help entrepreneurs & businesses in achieving their dreams.  

I love Instagram because it has become my digital scrapbook - the place where I curate photos and videos that document what is important to me personally and professionally on both @suebzimmerman @theinstagramexpert.  It can help anyone have more visibility online and connect with others who appreciate the visual content that you share. 

You are always on the go. How do you maintain a balance between work and personal life? 

I only do what I love and say yes to the things that I enjoy.

Why is it important? 

At this stage of my life, I have the luxury of choosing what I do everyday.   

How do you practice self-care in your busy life? 

I exercise every day, walk my dog, get weekly massages, get blow drys, and make sure I always have a colorful mani and pedi. I also love to travel .... often.

(c) Sue B. Zimmerman

How has a positive mindset influenced your work and home life? 

It's the only kind of mindset to have.  I think there is always a solution to a problem.  That keeping things in perspective is important.  It's always progress, not perfection, for me. I like to connect and be around people who are positive and make me feel good. 

How do you cope with negative self-talk? 

I remove myself from it. I block and delete online negativity. I don't have time to be around people who bring others down. 

How do you practice being confident daily? 

I don't practice it ... I just am.  I don't care what others think about me because I know in my heart I am always trying to help others be happier, more successful, and live a life of purpose.

What is your number one productivity tip?

Don't over-commit; rather, follow through with everything you do commit to.  I make sure I review my calendar the night before to make sure that I wake up knowing exactly what I am committed to getting done daily.  

Why is it important to dress for success?

I think it's important to have your own unique style and consistently dress in a way that matches up to your business and brand.  I love bright colors and nautical classic overtones and dress accordingly. 

Bonus Advice from Sue:  

Always take time to thank and appreciate the people who make a difference in your life.


Thanks, Sue, for empowering us all to follow our hearts and amplify our online presence. You are a leader!  I am grateful for your presence along my path. You rock! Be sure to check out her site for resources to help you on your way. 

Have an awesome teacher like Sue who has empowered you on your journey? Spend time in your busy schedule to say ‘thank you’ to those who have helped you out.  

Both Sue and I love Instagram, as do many of you. For example, you may remember I met Michele from last week’s interview through Instagram. Any questions for all of us? Now’s your chance. Share in the comments below. Also be sure to share your IG accounts and I will follow you. Or, follow me at @theariannamerritt where I love to share beauty I find along my path. See you on Instagram!